Best practices for Facebook A/B testing help marketers figure out what kind of ads work for their audience. They also provide perspective to create more specific, money-making marketing campaigns in the future. Facebook split testing allows marketers to change variables like ad images, headlines, CTAs and more in order to determine which ones are the most effective at converting leads and customers.
While there are many different factors to test in Facebook advertising, it is important to make sure that you’re following best practice guidelines for the most accurate and effective results possible. It is easy for advertisers to make mistakes when it comes to Facebook A/B testing that can affect the entire campaign’s success and ROI.
Test and Learn: Best Practices for Facebook A/B Testing
To set up a Facebook A/B test, start by selecting the campaign or ad sets you’d like to experiment with in Ads Manager. You can use the Experiments tool to duplicate a campaign and then select the desired test variable.
Then, decide on a test duration. Ideally, you should test each ad variant for 30 minutes to an hour so that you have enough time to get statistically significant results.
It is also important to choose a test budget. The ideal budget aligns with your business objectives and ad spending. You can either have Facebook suggest a budget for you when you’re creating your experiment, or you can manually select an ideal budget when filling out the experiment details.
