Retinol and Retro Brands’ Resurgence we begin 2022, Beauty will be shaped by trends around personalisation, sustainability, and genderless body care. But, as ever, consumers will drive this shift as their own definitions of beauty morph and challenge norms across categories, product, and even gender.

This is evidenced by the rise of’skunk brows’, which are a bold way to frame the face, and the popularity of makeup that embraces freckles and fine lines-the hallmark of ’90s style. In addition, the skincare resurgence continues to accelerate with brands like MAC and E.l.f. delivering stellar performances in the mass and prestige markets.

\Unlocking the Secrets of Beauty in 2022: Trends, Tips, and Transformations!

Skincare will continue to be top of mind for beauty lovers. With this in mind, we will see a newfound emphasis on ‘glass skin’ which is a healthy-looking and natural look that showcases your true complexion. This will be supported by a growing number of new skincare products including nourishing illuminating primers that highlight the natural beauty of the complexion.

Another trend gaining momentum is the genderless approach to body care with brands like Molton Brown experiencing strong growth in sales of their bestselling hand cream duo. Meanwhile, beauty influencers and consumer-generated content are continuing to make a big impact in the market. In fact, it is ‘gen Zers’ who are proving to be particularly adept at rewriting beauty scripts with their TikTok-driven make-up tutorials celebrating creativity and embracing diversity.

Lastly, beauty brands will have to be more transparent in their claims of being “clean” as consumer demand for ingredients that are good for the planet grows. This will be supported by a rising interest in refillables, the use of biodegradable and recycled packaging, and by-product beauty (brands turning waste into desirable products).